![]() By combining smart features with thoughtful design, Readdle is hoping that Spark won’t make you dread your email inbox, knowing that an automated system and customizable integrations will help you process email faster and more enjoyably. To achieve this, Readdle has built Spark over the past eighteen months on top of three principles: heuristics, integrations, and personalization. ![]() Spark by Readdle, a new email app for iPhone released today, wants to enhance email with intelligence and flexibility. Each one revolutionary and shortsighted in its own way, always far from the utopia of email reinvention on mobile. I’ve seen email clients for iOS rise and fall (and be abandoned) I’ve tried many apps that promised to bring email in the modern age of mobile and cloud services but that ultimately just replaced existing problems with new ones. Part of the problem has been the Sisyphean effort of third-party apps that tried to modernize email: the more developers attempted to reinvent it, the more antiquated standards, platform limitations, and economic realities kept dragging them down. I’ve had a complicated relationship with email over the years.
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